This flex page serves as a source of inspiration for color-curious shoppers while positioning Perigold as a trusted source for design advice. The goal was to conceptualize a page that could be easily be updated to showcase different colors (and their accompanying landing experiences) as needed. We achieved this by sharing quick, actionable tips for decorating with color, organized by color “families.” Each tip is accompanied by a curated selection of products that allow the shopper to easily browse by color.
Perigold Color Your World
Company: Perigold/Wayfair LLC
Designers: Taylor Kuszyk
Copywriter: Julie Davis
Creative Director: Abbey Kuster-Prokell